â€œThe biggest reason it failed was because of a lack of promotion. That, and it was a bit grotesque, with scenes featuring humans being devoured by dinosaurs and giant bugs.â€
Movie critic Mutsuo Sato attempting to explain why King Kong hasn’t been an especially big hit in Japan.
Considering that the country is home to the likes of Godzilla and tentacle porn, Sato-san’s latter point is perhaps a little suspect. However as far as promotion — or indeed the lack of it — goes, he appears to be spot on.
‘Low-key’ and ‘on the cheap’ being polite criticism for some of the advertising efforts on show.