The interconnected topics of bikini-clad model shoots, mesmerised males and massive melons are generally reserved for websites and semi-salacious weeklies; however in a bold move, Japanese ice cream maker Akagi has cleverly combined all three in a naughty new campaign.
An approach that will no doubt have customers the length and breadth of the country licking their lips and quite possibly salivating at the mere thought of sucking on such succulent cones.
A commercial that as well as selling lickable light snacks, is also something of a breakthrough for model Harumi Nemoto. An obviously talented young Japanese lady who for reasons unknown has unfortunately had to make do with being begged to jump up and down on live TV. The more lofty her leaps the better.
A rather degrading state of affairs it has to be said, although on the strength of this new ad, things may be about to change.