The Japanese drinks industry is in no way deficient of diversity, with a constantly changing range of products to choose from. However, that said, foreign firms have still managed to find some space in a seemingly saturated market, and in particular, cola giants Pepsi and Coca have a considerably strong presence.
In fact, Pepsi’s position is so secure that it can happily subject an unsuspecting public to sickening summer specials, with last year’s cucumber-based abomination now being followed by the equally awful Blue Hawaii.
A concoction that is a bizarre mix of pineapple and lemon along with the customary cola, which, while far from pleasant, just about conceals the colossal number of chemicals that must have been included to create its dazzling blue hue.
Meaning a comforting Kit Kat is the ideal treat to counter the beverage’s additive-addled aftertaste, while at the same time offering Pepsi a pertinent lesson in how to successfully produce a special edition that is not only tasty, but also way too tempting to turn down.