Cute and cuddly characters are seemingly essential for almost every service in Japan, no matter how serious it may be, with the so-called Self-Defence Force securing Prince Pickles,
and the police, perky little Pipo.
In fact, the law is apparently so in love with young Pipo, that he is rather prominently plastered over some police boxes.
So, with this in mind, it’s not exactly surprising then that other, less serious services, are equally served, with one of the more memorable being the Suica penguin, who proudly boasts the benefits of combining telephones and train tickets.
However, as the commercial below amply proves, the fiery little fella’s axe-god inspired acrobatics mean that he has rebelliously rejected strict character requirements — sensationally swapping the customary cute for the more controversial cool.
Or, at the very least, a sort of cute-cum-cool compromise.