Coming of age, in a technological age.
The self-consciousness of an untraditional, traditional kimono, selfie?
A cliched scene for sure. Arguably almost too traditionally Japanese to be true as well. But at the same time it is, without a doubt, really quite beautiful.
People pouring buckets of ice water over themselves for charity may well be a thing at the moment, but at the Fukagawa Hachiman Matsuri in Tokyo, they have been doing something very similar for much, much longer. A simple bit of festival fun that many look forward to. Even getting all dressed up just to get a good soaking.
And as such, it’s enjoyed by people of all ages, although sulking little lads are sometimes an exception.
Despite all the coverage that Japanese trends and technology get, the country is just as traditional as it is modern — maybe even more so. And that’s true in regards both attitudes, and small daily details.