There are a plethora of pitiable award ceremonies in Japan, with those for the best leathernist, best jeanist and nail queen immediately springing to mind. Yet even such shameless product promotions passed off as prizes pale into insignificance in the credibility stakes when compared to the recent Beautiful E-line Award – an honour bestowed upon a (preferably pretty) young lady judged to have best promoted the importance of orthodontics. The accolade funded, funnily enough, by the Japan Association of Adult Orthodontics.
This year’s proud winner being 20-year-old actress and current flavour of the month, Aya Ueto.
A young lady who, it has to be said, does have lovely teeth.